Monday, June 1, 2009

And Finally... The end of an era...

Was just bored and saw the TVC of Nirma. A search on youtube finally gave me the link.. (its not easy to find)
But, finally – the TVC that defined jingles and brand association has been replaced its new high-tech version. The new TVC is colourful and is a huge shift from the whiteness platform that the earlier ad positioned itself on. This ad is replete with colours and flowing clothes probably depicting the quality of the fabric. Dunno what the underwater nature of this ad symbolises though... any suggestions?

The New Commercial

Whatever, I like the ad – though I miss the old jingle... Who can forget the evergreen line from the commercial

Hema, Rekha, Jaya aur Sushma... Sabki Pasand Nirma. Washing powder Nirma

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