Sunday, January 11, 2009

Ambushed...

Your Virtual Self
I always wondered, "Why do companies go to B-Schools and release competitions which cost them large chunks of money and time?" I got my answer yday...

It was the break after the second term I was SACked one day. Nokia had a event Coliseum and selected B-Schools were invited to create a publicity concept and build thereon. The stage one involved building and briefly communicating the concept. As is so very usual, dint start working on it till the last day!!! Then a brief stroke of the creative genius in me appeared and we got the concept. My teammates (must say, much more capable in the field than me) developed the concept into a full-fledged opportunity for an advt.

Then started the work and I realised what the Bollywood missed, XL gained ;) One guy who Rocks On, balances Baddy, his Hep Job and the beautiful partner... He’s surely no less than a hero!!! None of us were accomplished in the area of video recording or editing, nevertheless we set on the mission of making an ad, however good or bad... It turned to be a very crude video with little or no editing (due to shortage of time). However, upto here was very routine and expected...

Then I uploaded the video after some techie stuff... Within the first 1 hour, the video had been seen 30+ times... Out of curiousity I checked wat others had done... And to my surprise, at least some 30-40 videos in the past hour were uploaded which concerned the Nokia N97!!! Ambush marketing at its best... Using B-Schoolers to run campaigns on youtube without letting them knw tht we were actually being used as the advt channel, also free of cost. Also, this ensured that N97 was shown and will be, in the coming few weeks to the perfect target segment – the young rich who have lots of income to spend... the ones who will graduate out of these famous B-Schools and immediately look to buying their first phone bought with their own money. A few of the videos I saw were actually brilliant (both concept and execution) and wud give the pros a run for their money. All-in-All, a very good marketing strategy by Nokia to give itself a very good pre-launch publicity...

My Video: Good Concept but not so good editing... obviously nokia, with all its professional setup, should be able to better it... We call the concept (click on the link to see the video):

Your Virtual Self 

3 comments:

skhajone said...

Cheeky way to get things done :)
he he

MMM said...

Ya...
This is what is MBA... Get things done, make people buy and then make them feel they made the best decision of their life :)

Anonymous said...

What was it?? I dint get it :(
Was it something like u play in court but like playing on mobile better? Sing in bathroom but like rock concert better?