It’s the oldest marketing research fair in India (or the world, I’m not so sure) and requires people to participate for its very existence. And for us to know that people are participating, we need to sell tickets to required people of specific socio-economic class... Now this is no easy task for reasons more than one... Why would anyone pay to be a part of a marketing research, ain’t it being treated like a guinea-pig!!! It’s a Sunday and there are a million other interesting things you could do. It is in one corner of the city which is hardly visited, let alone frequented, by anyone. What is in it for me, a small gift which I could surely do without!!! There is no celebrity endorsing... it’s just another small fest that students have to amuse themselves for a weekend. Its MBA students, the fair must also be for students, in short, I’ll just be the cliche square peg in the round hole.
Convincing them takes a lot of effort... Many cases we gotta tell them it’s not what they think it is. In many other cases, you gotta tell them it’s more than they think it is... In short, market the fair in its grandest form... create impressions that you want them to have; In some cases, correct the correct impression they have to the one you want them to have.
Anyways, what can be termed a not-so-good-not-so-bad type sale, we were able to sell 26 tickets in the specified SEC. Must I add, in a large measure, thanks to my (outspoken) good (looking) partner who used all the prior experience of door-to-door selling into today’s sales... ;)
PP
P.S.: BTW my partner must have been pretty confused today... one lady saw a kid while a gentleman got offended when his wife was referred as ‘aunty’ remarking, "She is not as elder to you".
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